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These plastic surgery procedures are a growing business and arguably a media obsession for both women and men. In both the USA & UK it is one of the top five popular cosmetic surgeries.

UK

In the UK, breast surgeries have been steadily increasing in popularity in recent years. The British Association of Aesthetic Plastic Surgeons, London, UK released its annual audit figures on 26 January 2009 (1). 34,000 cosmetic surgery procedures were carried out, a threefold increase since 2003. 91% of patients were women, with breast augmentation the most popular treatment, increasing by 30% on the previous year. Breast reductions also increased by 13%.

Male breast reduction had increased from 22 operations in 2003 to 323 last year, highlighting the exponential increase in popularity for this surgery.

Stateside

In the USA, however, 2008 figures from The American Society of Plastic Surgeons bucked the trend (2).  Breast augmentation surgeries were reported be down by 12%, breast reduction down by 16 percent and breast uplift surgeries down by 11% on 2008. In the same year, a staggering   17,902 male patients had breast reduction surgeries. But overall breast surgeries remained one of the five most popular cosmetic surgical procedures.

For women, cosmetic surgery offers three major choices:

Breast augmentation (the classic ‘boob job’) aims to enlarge the breast size by

inserting silicone or saline implants into the breast tissues via incisions generally made in the curved crease underneath each breast.

Breast reduction procedures reduce the quantity of breast tissue and simultaneously uplift the remaining tissue. The nipple and areola may also be repositioned if the shape of the breast changes due to the reduction in a way that would leave the ‘normal’ position looking ‘unnatural’.

Breast uplifting aims to change the position of the breasts where the tissues have lost a desirable shape. This is usually performed without changing the size of the breast and simply repositions breasts that have lost firmness and/or become flatter.

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For men – the new ‘male boob job’

The medical term for the male breast which is overdeveloped or enlarged is gynecomastia. This is a commonly occurring stage in adolescent young men with 90% of cases resolving within months as hormonal changes occur. In adult men, the most common age for this condition is the middle to later years, occurring with perhaps 40-60% of men. Surgery to reduce excess chest fat eliminating gynaecomastia is the second fastest growing cosmetic surgery for men in the UK. Liposuction techniques or excision (surgical removal of tissue) may be used alone or combined with each other, depending on the individual patients needs.

DISCLAIMER: No information here can be used as medical advice or used to make healthcare decision!  Please only consult professional physicians for advice.

RS Brown

1.   British Association of Aesthetic Plastic Surgeons. 2009. Cosmetic rates of inflation: male, female breast ops on the rise. [online]. London: British Association of Aesthetic Plastic Surgeons. Available at:

http://www.baaps.org.uk/content/view/453/62/

1. American Society of Plastic Surgeons. 2009. 2008 Female Plastic Surgery Statistics. [online] Illinois:  American Society of Plastic Surgeons. Available at:

http://www.plasticsurgery.org/Media/stats/2008-cosmetic-reconstructive-plastic-surgery-minimally-invasive-statistics.pdf

Photo Credits:

1 http://www.sxc.hu/profile/beesnail

2 http://www.sxc.hu/profile/lusi

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While many women with bigger breasts receive wistful compliments from their less endowed girlfriends, for some it can actually be a source of many problems.

Reasons for choosing it can include discomfort due to heavier breasts; aching back muscles due to supporting the heavier breasts and breast pain. Clothing can be a problem: bra straps ‘cutting in’ to the shoulders, tops can feel they hang awkwardly; it can be difficult to find pleasing underwear or strappy tops to fit. Sports and beachwear may feel like an absolute ‘no go’ area due to breast discomfort or clothing anxieties.

The procedure

Surgeons generally hold a consultation with prospective patients to discuss the best surgical procedures for the operation, so what follows is of course, a general outline. Advice on buying a suitable supportive bra for the post-operative period is essential before the operation.

The operation usually lasts around 3 hours, under general anaesthetic and aims to remove breast tissue and ‘uplift’ the remainder. Incisions are commonly like an upside down anchor-shape, around the nipple and then down the breast to the crease underneath. Excess fat and skin is removed and the nipple and areola (dark circle around it) are repositioned higher to create a natural looking appearance to the new shaped breasts. Sutures seal the incisions and remain in place for around 7 to 14 days.

Recovery

Patients normally stay in hospital 1 or 2 days after surgery and pain medication is routinely offered as needed. The surgeon may need to insert drainage tubes into each breast to collect any

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blood leakage, so patients may wake up from the aesthetic with these in place. Generally, those are removed before you can go home from hospital. Advice on how long to wear the chosen support bra for is very important (and of course underwired bras are a definitely not allowed until given a medical ‘go-ahead’).  A guideline for the time needed off work is 2 to 4 weeks dependant on both the occupation and each patient’s medical needs.  Strenuous exercise must be restricted for some weeks. There are also important appointments to check healing progress.

Expert Advice

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Although breast surgeries are some of the most widely practiced and well documented cosmetic procedures, any surgery carries certain degrees of risk. Expert advice from surgeons with specialist training and experience is essential. Many professional cosmetic surgery bodies raise the point that you should never choose a surgeon by the price-tag alone and offer advice to find competent surgeons. Potential risks, implications and realistic estimates of how the end results could look should be thoroughly discussed to your complete satisfaction before any commitment is made. Cosmetic surgery is a sizeable industry, so if you are unsatisfied with the consultation, there will be plenty of other surgical facilities to choose from.

DISCLAIMER: No information here can be used as medical advice or used to make any healthcare decision!  Please only consult qualified physicians for advice.

RS Brown

Photo Credits:

1 http://www.sxc.hu/profile/kwinton

2 http://www.sxc.hu/profile/forwardcom

3. http://www.sxc.hu/profile/lusi

Some professional bodies for plastic surgery UK/ USA/ Canada – please note we do not ‘endorse’ or recieve sponsorship from them:

1.   British Association of Aesthetic Plastic Surgeons.

http://www.baaps.org.uk

2. American Society of Plastic Surgeons.

http://www.plasticsurgery.org/

3. Canadian Society of Plastic Surgeons/ Societe Canadienne Des Churugiens Plasticiens

http://www.plasticsurgery.ca/